You can’t leverage traffic to your twitter page if you are not capitalizing on your adspace. Without understanding this simple truth 95% of your effort on Twitter will go unrewarded. Almost as bad as building a billboard and forgetting to put an ad on it, failing to custom brand your Twitter page is a BIG mistake!
When building a campaign on Twitter you have only a few simple tools at your disposal. (1) The first is reaching out to influential and important people through “follows” and reply messages. (2) The second is promoting yourself and your business through Tweets that can be read by your growing community. (3) Finally, the third tool is the branding you are able to incorporate into your profile page.
Interested in getting a customized Twitter background to increase your effectiveness on Twitter?
Twitter gives you the ability to create a 160 character biography, add a link to a website, post a profile picture, and customize the background image. Compared to your options when developing a profile on Facebook, your options here are very limited. But, since the interaction potential is so great on Twitter, it is worthwhile to do what you can to deliver as much quality messaging and branding as possible.
Having a customized twitter background can accomplish a lot more than you might expect. With so many design novices on Twitter, there are simply very few, nicely-designed backgrounds out there. Most opt to use one of the pre-made Twitter templates that comes with the account. That said, when a user comes across a nicely designed profile page it gives them pause. That pause time is free advertising space for you or your company.
While it is true that not all users have a monitor size that will display the full image, a large percentage of Twitter users can see the area on the left side of the screen that is increasingly used as a place to feature an informative sidebar. This sidebar typically will feature a photo of the person or business, a short bio, website URL’s where the user can find more information about the business/person, and a couple bullet points.
A strong Twitter background allows the user to inform and direct their visitors in a manner in which they choose. Do you have a book you are trying to promote? Does your website offer the most affordable Armani ties on the web? Is your company looking to hire talented web designers? Pick out the most vital messages you want to send, and communicate it! Being able to use social media to advertise is what separates businesses who are wasting their time and those who are building business.
A customized background image does what you can not do with your tweets (without risking your following)… to send direct marketing messages.
When you have a custom background image you are able to present anything you wish to your visitor. From a business perspective, tweets are useful to help develop new relationships, announce promotions, organize successful events. Without having a background with some effective messaging, your business is missing out on half of the advertising benefits from Twitter.
Interested in learning more about how to get a custom background made for your Twitter account? Click here to start the process.