Your Twitter account is only as effective as the impact it has on those that visit it. Impactful engagement from your Tweets will increase the amount of repeat visitors and can translate to engagement beyond the Twittersphere [english speak – get people fired up on Twitter and they will be more likely to visit your website and turn into a long-term customer/brand advocate].
Without further adieu, here are 5 Great “Engaging” Tactics for Twitter –
#1) – Use Twitter to encourage your following to promote your brand on Flickr. Turn your events into an ongoing conversation.
Example Tweet – “Anyone at tonight’s event, join our Flickr group and post your pics of the event at (group url) #(Flickr Tag)”
This is a great way to turn fans into spokesmen.
#2) – Scavenger Hunt Contest – Contests and Twitter go hand and hand, but when the ultimate goal is engagement you need to be strategic in how you design the campaign. A “one and done” competition where participants have to perform only one action to win does not give you enough bang for you buck. Instead, design your competition so that the participants must return to your Twitter account multiple times and perform a number of tasks (idealy tasks related to your product) before becoming eligible to win.
#3) – Create a “Twitter Game” with a leaderboard. Twitter games are becoming increasingly popular and yield the highest amount of engagement for those who choose to play. This is a more involved investment and does require the creation of a website, but can be a great way to spread viral awareness and generate excitement.
#4) – Host a Twitter “microsite”. Pioneers like Zappos and Skittles have proven that a public Twitter microsite can have huge appeal. The biggest benefit here (advertising aside) is the feedback you are able to pull from your customers.
#5) – Join ongoing conversations about your brand or your industry using the search function. One of the easiest ways to get people talking about your brand is to join conversations that are already in progress. By conducting searches for keywords, you can find and recruit likely spokesmen for your brand.
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